Be authentic and create a brand that is unique to you

I have read way too many blog posts and articles that tell me to build a successful brand my website should look a certain way or that I need to do xyz. The problem is that whilst a lot of what I read does make sense and is usually the same tried and tested advice, I find that there are some things that just don’t resonate with me and when I try out said strategy sometimes it ends up feeling all wrong, not to true to me and what I do.

Not discrediting anyone’s advice, I have had to accept that not everything that is recommended will work for my situation. And as you are reading this not everything I write and reflect on in my blog will work for you and that is fine. It is important to make things work for you, to be authentic to your vision and not just blindly follow the trends of the day.

There is a lot of information and advice out there some more respectable than others, which can make it difficult to work out what to do. And, is one of the reasons why so many never get started on their entrepreneurial journey. It becomes hard to start, we get so overwhelmed and caught up in thinking we will do it wrong and not wanting to be different. But different if done right is good. It makes you be authentic. The key is to take the information and tweak it to suit your particular vision. 

we… get caught up in thinking we will do it wrong and not wanting to be different. But different if done right is good – Tapiwa Matsinde

That is why it is so important to have a brand strategy, do your market research, and especially to know your audience. They are coming to you because you are offering them something they can’t find elsewhere. If you are blogger it could be your writing style and tone of voice that appeals, for a photographer your signature image style.

So do not be afraid to present what makes you and your brand you. Don’t be afraid to be true to you and do what feels right. Doing this can and will lose you some of your audience, but if this happens they were most likely not your true audience in the first place. And in their place, you will gain those who are drawn to your authenticity.

Do you find yourself following the crowd and getting sucked into trends that are not necessarily right for your brand, or are you staying true to yourself? Would love to know in the comments.


[Image credit: Photo by Tyler Nix on Unsplash]

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