Category: Branding

Tips to Prepare for Your Brand Photoshoot

Creating on-brand images is one of the most fun-filled aspects of building a brand. It can also be one of the most stressful tasks. Having had a branding photoshoot for some on-brand images, I thought I would share my experiences of how to prepare and ensure you get the images you want.

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30 Ways To Make Your Brand More Visible

Are you struggling to get your business noticed in a crowded marketplace? I hear you, trying to stand out and not getting anywhere can be frustrating and demoralising. But making your brand more visible doesn’t have to be hard. Sometimes all we need is a little nudge to get things moving in the right direction. If you’re not sure where to start and need some ideas to spur you into action my 30 Ways To Make Your Brand More Visible guide will help you on your way.

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Why You Need To Carry Out A Brand Audit

Have you checked the health of your brand lately?

In my post What Exactly is a Brand? I explained that a brand is a vehicle that connects your business, product, service or even yourself to your audience. A brand is made up of many things including your logo, the messages you send out, the design of your products, and the experience of your service. A brand, therefore, has great value to your business. It is easy to create a brand, but it needs to be nurtured to make sure it stays relevant in the mind of your existing audience, whilst also working to attract the attention of new ones. However, as the realities of running a business set in it becomes all too easy to forget about maintaining your brand unless you absolutely have to. And before you know it your brand is tired, dusty, and trailing your competitors. 

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Basic Branding Strategy For The Start-Up Creative Business Owner

You’ve created a product, picked a business name, had a logo designed, set up a website and maybe printed some business cards. This is how many brands typically start out, reacting to what is happening rather than developing from a well-thought-out, or at the very least a basic branding strategy. And whilst this approach will see you through the early start-up days and months there eventually comes a time when you think ‘hang on a second, this is getting very real and I need to get clear on my brand’.

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Be authentic and create a brand that is unique to you

I have read way too many blog posts and articles that tell me to build a successful brand my website should look a certain way or that I need to do xyz. The problem is that whilst a lot of what I read does make sense and is usually the same tried and tested advice, I find that there are some things that just don’t resonate with me and when I try out said strategy sometimes it ends up feeling all wrong, not to true to me and what I do.

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5 Qualities Successful Brands Have In Common

Successful brands have a number of qualities in common. Qualities that make them visible to their right audiences. These qualities are not secrets that only the privileged few can access. They are accessible qualities that every business owner can take advantage of to create their own successful brand. And no matter what stage your business is at, you can use them too. So, what are these qualities?

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What Is Branding? – PART 2

Having discussed the definition of a brand in PART 1: ‘What Exactly is a Brand? we now look to Branding. Branding is the process of creating and communicating a brand. A brand as we touched on in PART 1 is made up of a number of interdependent elements that work together to create the overall experience you want your brand to convey. These elements are both tangible for example the logo, product design or packaging; and the intangible for example a signature scent or the feeling you get when interacting with a particular brand.

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What Exactly Is A Brand? A Definition – PART 1

Before I became an entrepreneur I was as a full-time graphic designer and by extension a brand guardian. I did this for many years working both in the private and public sector, and as an employee and freelancer, and I can safely say that a ‘Brand’ is one of those elusive terms that confuses many (even designers)- we sort of know what it is, but are not always sure how to explain it when asked to do so. Mention the word ‘brand’ and thoughts often turn to a logo, a common misconception, but one that is not entirely incorrect as a logo does makeup part of the overall brand.

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