Category: Business Development

A Guide To Turning Your Creative Hobby Into A Thriving Business

You’ve been developing your creative hobby for a while and are now seriously thinking about turning it into a thriving business. Maybe friends and family have been encouraging you to sell your creations. Perhaps you have enquires coming from word-of-mouth recommendations. Or you want to create an additional income stream. Whatever the reason turning your hobby into a business is a big step, one that requires a shift in mindset from making for pleasure as and when you feel like it to creating for-profit and putting routines in place.

Continue reading “A Guide To Turning Your Creative Hobby Into A Thriving Business”

5 Reasons Why People Are Not Buying Your Product And How To Fix This

Paying customers are the lifeline of any business without them you’re simply running a hobby. Every entrepreneur dreams of creating a successful and profitable business, but for many getting those first customers through the door or to click the buy button can be challenging. People buy what they know, like and trust. It sounds so simple, doesn’t it? Accept that not everyone is going to buy your product because it could be that it’s the wrong colour, too big, too small and so forth for what they need. The problem though is when nothing at all is happening on the sales front leaving you frustrated, wondering why people are not buying your product and how you can fix it.

Continue reading “5 Reasons Why People Are Not Buying Your Product And How To Fix This”

How To Get Your First Piece Of Press Coverage

Getting your very first piece of press coverage for your product, service or business is a very exciting moment in your business journey. I still remember my first of press. It marked a pivotal moment in how I saw and felt about my business and my potential. Someone believed in me enough to share my story. But it took me a while to gather up the courage to reach out to press outlets, so I know how daunting the process of getting your first piece of press coverage can be.

Continue reading “How To Get Your First Piece Of Press Coverage”