Category: Business Life

Manage Your Energy Levels To Get More Done In Less Time

I have a question for you- Do you make listening to your body during your working day a habit, in particular paying attention to your energy levels? If not here’s why you should be doing this. Structuring your day around your energy levels has the benefit of making you more focused and productive. Meaning you get more done in less time. Who wouldn’t want that!!! It makes sense really, but how many of us do this. I certainly didn’t!

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Do You Know Who You Are Selling To?

Do you know who you are selling to may seem like an obvious question. But too many creatives look to market their products without knowing exactly who they are selling to. And if you don’t know your customers how can you craft the written, visual and audio messages needed to get your product in front of them?

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Why It Is Important To Invest In Yourself And Your Business

As a start-up, creative business owner on a budget investing in myself and my business was something that seemed out of reach. I just didn’t have the money to do it. Or rather that is what I told myself, as I wasted my precious pounds on things that were never going to bring me a return. What changed for me was a shift in mindset. I always saw investing as meaning working with a coach or taking some fancy course, forgetting that by reading a business book or attending an event I was in fact investing myself and my business. And the big shift for me came when I realised that I could spend the next seven years doing the same things that I had been doing in the past seven years, or take control and invest in myself to move forward.

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Are You Confident About Charging What You’re Worth?

Knowing what to charge for your product or service has to be one of the most challenging responsibilities of working for yourself. When it comes to creativity in an industry where working for free is often expected, seen as something you should be grateful for, charging what you are worth is the bane of the creative entrepreneur. It is no secret that so many of us undercharge in the mistaken belief that we are not worthy of charging high prices. We fear that being expensive means we will not get clients.

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Listening To That Little Voice And Following Your Dream

Here’s the thing about dreams and following your passion, ignore them and they generate this voice that keeps whispering in your ear, and the more you keep trying to block it out, batting it away, the louder it gets until all you can hear is an irritating, roaring noise. That irritation is telling you, you need to take action.

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Deferring The Short-Term Dreams To Reap The Long-Term Rewards

One of the hardest things about following the path to entrepreneurship is having to defer certain dreams. This can give rise to the feeling that you are being left behind when you see your friends and family who are working the 9-to-5 building up careers with [steady] paychecks and purchasing the material things that indicate a successful life i.e. houses, cars, holidays.

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Entrepreneurs You Cannot Afford To Be Complacent

In business big companies fail, industry leaders toppled because they have failed to keep themselves relevant by believing that because they have reached No. 1 people will still keep coming to them no matter what. This is certainly not the case because once you reach the top the hard work of remaining there begins. Meaning that as an entrepreneur you cannot afford to be complacent once you become successful, there is always someone coming up behind, and now more than ever at a quicker pace, and sadly others wanting to see you fail.

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Are You Standing In The Path Of Opportunities?

For opportunities to find you, you need to be standing in their way. There is a myth that opportunities happen to lucky people, but the truth is that opportunities come to us every day, ready to be found if only we take the time to look in the right places. Looking in the right places refers to the actions we take to put ourselves in the path for opportunities to find us. Putting yourself in the path of opportunity requires groundwork, laying the necessary foundations.

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Appreciate What You Have Achieved Rather Than Dwelling On What You Have Not

I have always been a glass half empty rather than a glass half full kind of girl, a mindset that I have worked, and to be honest, am still working, hard on to change. I was reminded of this recently while working client-side in their offices, and when asked what I would be doing next once my contract ended and I left the team I began to list the projects I was working on. The responses I got momentarily stunned me because I started to see what I do, my achievements and the progress I have made through their eyes. And was for me an eye-opener; a reminder to appreciate and focus on what I have achieved rather than dwelling on what I have not.

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