Category: Entrepreneurship

Manage Your Energy Levels To Get More Done In Less Time

I have a question for you- Do you make listening to your body during your working day a habit, in particular paying attention to your energy levels? If not here’s why you should be doing this. Structuring your day around your energy levels has the benefit of making you more focused and productive. Meaning you get more done in less time. Who wouldn’t want that!!! It makes sense really, but how many of us do this. I certainly didn’t!

Continue reading “Manage Your Energy Levels To Get More Done In Less Time”

A Guide To Turning Your Creative Hobby Into A Thriving Business

You’ve been developing your creative hobby for a while and are now seriously thinking about turning it into a thriving business. Maybe friends and family have been encouraging you to sell your creations. Perhaps you have enquires coming from word-of-mouth recommendations. Or you want to create an additional income stream. Whatever the reason turning your hobby into a business is a big step, one that requires a shift in mindset from making for pleasure as and when you feel like it to creating for-profit and putting routines in place.

Continue reading “A Guide To Turning Your Creative Hobby Into A Thriving Business”

5 Reasons Why People Are Not Buying Your Product And How To Fix This

Paying customers are the lifeline of any business without them you’re simply running a hobby. Every entrepreneur dreams of creating a successful and profitable business, but for many getting those first customers through the door or to click the buy button can be challenging. People buy what they know, like and trust. It sounds so simple, doesn’t it? Accept that not everyone is going to buy your product because it could be that it’s the wrong colour, too big, too small and so forth for what they need. The problem though is when nothing at all is happening on the sales front leaving you frustrated, wondering why people are not buying your product and how you can fix it.

Continue reading “5 Reasons Why People Are Not Buying Your Product And How To Fix This”

How To Get Your First Piece Of Press Coverage

Getting your very first piece of press coverage for your product, service or business is a very exciting moment in your business journey. I still remember my first of press. It marked a pivotal moment in how I saw and felt about my business and my potential. Someone believed in me enough to share my story. But it took me a while to gather up the courage to reach out to press outlets, so I know how daunting the process of getting your first piece of press coverage can be.

Continue reading “How To Get Your First Piece Of Press Coverage”

Do You Know Who You Are Selling To?

Do you know who you are selling to may seem like an obvious question. But too many creatives look to market their products without knowing exactly who they are selling to. And if you don’t know your customers how can you craft the written, visual and audio messages needed to get your product in front of them?

Continue reading “Do You Know Who You Are Selling To?”

Does Luck Determine Your Success As An Entrepreneur

I was thinking about the meaning of luck the other day. Frustrated at missing out on an opportunity I pondered the question, ‘Is luck something that just happens to you, or do you create it?’ Does luck determine your success in life and business? I’m sure we’ve all uttered statements like ‘that was lucky’ or ‘you’re so lucky’ when something favourable leading to success happens to us or others we know. In doing so we affirm our beliefs that luck is this magical thing that chooses who to bless and therefore we have no control over it. But is that really true?

Continue reading “Does Luck Determine Your Success As An Entrepreneur”

Why It Is Important To Invest In Yourself And Your Business

As a start-up, creative business owner on a budget investing in myself and my business was something that seemed out of reach. I just didn’t have the money to do it. Or rather that is what I told myself, as I wasted my precious pounds on things that were never going to bring me a return. What changed for me was a shift in mindset. I always saw investing as meaning working with a coach or taking some fancy course, forgetting that by reading a business book or attending an event I was in fact investing myself and my business. And the big shift for me came when I realised that I could spend the next seven years doing the same things that I had been doing in the past seven years, or take control and invest in myself to move forward.

Continue reading “Why It Is Important To Invest In Yourself And Your Business”

Are You Confident About Charging What You’re Worth?

Knowing what to charge for your product or service has to be one of the most challenging responsibilities of working for yourself. When it comes to creativity in an industry where working for free is often expected, seen as something you should be grateful for, charging what you are worth is the bane of the creative entrepreneur. It is no secret that so many of us undercharge in the mistaken belief that we are not worthy of charging high prices. We fear that being expensive means we will not get clients.

Continue reading “Are You Confident About Charging What You’re Worth?”

Listening To That Little Voice And Following Your Dream

Here’s the thing about dreams and following your passion, ignore them and they generate this voice that keeps whispering in your ear, and the more you keep trying to block it out, batting it away, the louder it gets until all you can hear is an irritating, roaring noise. That irritation is telling you, you need to take action.

Continue reading “Listening To That Little Voice And Following Your Dream”

Deferring The Short-Term Dreams To Reap The Long-Term Rewards

One of the hardest things about following the path to entrepreneurship is having to defer certain dreams. This can give rise to the feeling that you are being left behind when you see your friends and family who are working the 9-to-5 building up careers with [steady] paychecks and purchasing the material things that indicate a successful life i.e. houses, cars, holidays.

Continue reading “Deferring The Short-Term Dreams To Reap The Long-Term Rewards”