Journal

Manage Your Energy Levels To Get More Done In Less Time

I have a question for you- Do you make listening to your body during your working day a habit, in particular paying attention to your energy levels? If not here’s why you should be doing this. Structuring your day around your energy levels has the benefit of making you more focused and productive. Meaning you

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30 Ways To Make Your Brand More Visible

Are you struggling to get your business noticed in a crowded marketplace? I hear you, trying to stand out and not getting anywhere can be frustrating and demoralising. But making your brand more visible doesn’t have to be hard. Sometimes all we need is a little nudge to get things moving in the right direction. If

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How To Get Your First Piece Of Press Coverage

Getting your very first piece of press coverage for your product, service or business is a very exciting moment in your business journey. I still remember my first of press. It marked a pivotal moment in how I saw and felt about my business and my potential. Someone believed in me enough to share my story.

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Do You Know Who You Are Selling To?

Do you know who you are selling to may seem like an obvious question. But too many creatives look to market their products without knowing exactly who they are selling to. And if you don’t know your customers how can you craft the written, visual and audio messages needed to get your product in front

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Why You Need To Carry Out A Brand Audit

Have you checked the health of your brand lately? In my post What Exactly is a Brand? I explained that a brand is a vehicle that connects your business, product, service or even yourself to your audience. A brand is made up of many things including your logo, the messages you send out, the design

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Basic Branding Strategy For The Start-Up Creative Business Owner

You’ve created a product, picked a business name, had a logo designed, set up a website and maybe printed some business cards. This is how many brands typically start out, reacting to what is happening rather than developing from a well-thought-out, or at the very least a basic branding strategy. And whilst this approach will

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