Creating on-brand images is one of the most fun-filled aspects of building a brand. It can also be one of the most stressful tasks. Having had a branding photoshoot for some on-brand images, I thought I would share my experiences of how to prepare and ensure you get the images you want.
I have a question for you- Do you make listening to your body during your working day a habit, in particular paying attention to your energy levels? If not here’s why you should be doing this. Structuring your day around your energy levels has the benefit of making you more focused and productive. Meaning you
Are you struggling to get your business noticed in a crowded marketplace? I hear you, trying to stand out and not getting anywhere can be frustrating and demoralising. But making your brand more visible doesn’t have to be hard. Sometimes all we need is a little nudge to get things moving in the right direction. If
You’ve been developing your creative hobby for a while and are now seriously thinking about turning it into a thriving business. Maybe friends and family have been encouraging you to sell your creations. Perhaps you have enquires coming from word-of-mouth recommendations. Or you want to create an additional income stream. Whatever the reason turning your
Paying customers are the lifeline of any business without them you’re simply running a hobby. Every entrepreneur dreams of creating a successful and profitable business, but for many getting those first customers through the door or to click the buy button can be challenging. People buy what they know, like and trust. It sounds so
Getting your very first piece of press coverage for your product, service or business is a very exciting moment in your business journey. I still remember my first of press. It marked a pivotal moment in how I saw and felt about my business and my potential. Someone believed in me enough to share my story.
Do you know who you are selling to may seem like an obvious question. But too many creatives look to market their products without knowing exactly who they are selling to. And if you don’t know your customers how can you craft the written, visual and audio messages needed to get your product in front
Have you checked the health of your brand lately? In my post What Exactly is a Brand? I explained that a brand is a vehicle that connects your business, product, service or even yourself to your audience. A brand is made up of many things including your logo, the messages you send out, the design
I read this quote the other day “Follow your passion and success will follow”. Not the first I have seen or heard this shared or uttered by various people to motivate their audiences. And whilst in theory its all well and good, I know from personal experience that following your passion can be ridiculously hard,
You’ve created a product, picked a business name, had a logo designed, set up a website and maybe printed some business cards. This is how many brands typically start out, reacting to what is happening rather than developing from a well-thought-out, or at the very least a basic branding strategy. And whilst this approach will