Journal

Are You Standing In The Path Of Opportunities?

For opportunities to find you, you need to be standing in their way. There is a myth that opportunities happen to lucky people, but the truth is that opportunities come to us every day, ready to be found if only we take the time to look in the right places. Looking in the right places refers

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The Ten Year Rule, Fact Or Fiction

As someone who switched careers from graphic design to writing and publishing via a stint as a jewellery designer, I find the Ten Year Rule fascinating. The theory being that it takes ten years, equating to 10,000 hours for someone to master their craft and then become an expert in it. The theory was the result

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What Is Branding? – PART 2

Having discussed the definition of a brand in PART 1: ‘What Exactly is a Brand? we now look to Branding. Branding is the process of creating and communicating a brand. A brand as we touched on in PART 1 is made up of a number of interdependent elements that work together to create the overall experience

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What Exactly Is A Brand? A Definition – PART 1

Before I became an entrepreneur I was as a full-time graphic designer and by extension a brand guardian. I did this for many years working both in the private and public sector, and as an employee and freelancer, and I can safely say that a ‘Brand’ is one of those elusive terms that confuses many (even

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How to Start a Business While Working Full-Time

Trying to start a business whilst working full-time is hard. More so if you are not quite sure about what exactly it is you want to do and therefore need the time to explore your options. I started out as a full-time graphic designer and then transitioned to a freelancer still working full-time through agencies,

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Make Space For The Things That Matter To You

In today’s life, we seem to be busier than ever, with endless to-do lists that never quite seem to get done. There is always something else to do. And in our busyness, the things that matter to us can get pushed aside, to the back of the queue. This applies to both work and personal

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Challenging The Fear Of Stepping Into The Unknown

The weather has gotten colder and windier as autumn gives way to winter. As the seasons change, I have found myself increasingly reluctant to leave the house for my afternoon walk. Looking through the window the world outside seems dreary and not a place I want to give up the cosy warmth of the indoors

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