Pitch to Press

You’ve probably heard by now that writing a guest post or sharing your expertise on someone else’s podcast is a great way to boost your profile.
And, more importantly, get you in front of your desired audience.

"All well and good", I hear you say,"…but how do I actually go about it?

Putting yourself out there and asking for something can be scary particularly if like me you are the introvert type. But no need to fear, I’ve got you. With my Pitch To Press Course I will have you feeling confident to go out there and share your story with the world!

One of the biggest missteps novice business owners make (and established ones too I might add!) is to sit back and hope [insert name] magazine or podcast will notice them and reach out with an offer to appear on their platform. It very rarely works like that I’m afraid.

You have to take the initiative to go out there and ask for the opportunities.

I’ll never forget my first piece of press. It made me feel like I can really do this and marked a pivotal moment in how I saw and felt about my business and my potential. The fact that someone thought enough of me to share my work and story with their audience was something I couldn’t put into words.

But it took me a while to gather up the courage to reach out to press outlets, so I know how daunting the process of getting your first piece of press coverage can be.

Getting your very first piece of press coverage for your product, service or business is a very exciting moment in your business journey.

Getting featured in the press increases your brand’s visibility, raises awareness about you and your business. And it brings you in front of your desired audience.

So yes you heard right. Pitching to appear on someone else’s platform is a great way to grow your reputation and get you noticed in a crowded marketplace. But only if you do it right. And by right I don’t mean following a rigid formula. Instead by creating a process that works for you. A process that lets your authentic true self shine through, and makes those you are pitching to, want to work with you.

I know all too well that as a startup or growing business owner you may not have the budget to hire a PR or marketing professional with the contacts to get you featured in the press. It is not necessary to hire someone at this stage. Securing press coverage is something you can do yourself with the right approach. And that is what Pitch To Press will help you to do.

You will learn...

  • The benefits of pitching and why it is an essential part of your marketing strategy
  • How to prepare to pitch
  • How to reach out to the right people
  • How to craft and send a pitch

What's included...

  • Video lessons where I guide you through the pitching process, sharing my expertise, practical tips and personal experiences of pitching
  • An accompanying workbook to start putting what you learn into practice- no passive learning here!
  • Spreadsheet templates to record your progress and keep you on track
  • Pitch letter templates to help you craft the perfect message
  • The course slides in a handy downloadable PDF
  • A Printable Checklist
What you will receive:
Lifetime access to the online course lessons

Downloadable workbooks with exercises and checklists to put your ideas and thoughts into actions
    It's time to share your story, knowledge and expertise
    Your commitment:
    Pitch To Press is self-paced meaning you start as soon as you are ready and can work through it at the time and place to suit your schedule.

    You can read through the entire course in about a 2 hours, but the exercises will take you a bit more time to complete.
    Your investment:
    £47 for instant access
    So my question to you is…
    Are you ready to start getting noticed?
    Q: Who is this course for?
    A: Pitch To Press is designed for creative entrepreneurs who want to share their story, knowledge and expertise to get press coverage for their products and brand.
    Q: How much time will I need to do the course?
    A: This is a self-led course designed to be completed in approx 2 hours. There are some exercises that require a bit of research on your part to complete and these should only take an hour or 2 of your time.
    Q: How long do I have access to the course?
    A: You will have lifetime access to the course and materials for as long as it is running.
    Q: Do I need any special software to use the course?
    A: The worksheets are designed to be printed off and filled in by hand or can be filled in digitally using Acrobat Reader, which you can download here for free. The letter templates require Microsoft Word.
    Q: Does taking the course guarantee I will get featured in press?

    A: There are no guarantees and it would be remiss of me to make false promises. You deserve better. As with anything you do the more focus and attention you put in and show up to do the work the more you will get out of it and increase your chances of success. 

    Q: What support will I get while taking the course?
    A: As this course is self-led support does not come with this course. I designed the course in such a way as to make the lessons self-explanatory, giving you the confidence to put what you learn into practice straight away.
    Q: I feel that I would benefit from personalised support from you how can I get this?
    A: Unfortunately I do not offer 1-to-1 support for this course at this time.
    Q: What is your refund policy
    A: Due to the digital nature of the course, which gives you instant access to all the content and downloads I am unfortunately unable to offer a refund. If you are unsure if the course is right for you or have any questions please do contact me before purchasing.
    Let's get started...