Why It Is Important To Invest In Yourself And Your Business

As a start-up, creative business owner on a budget investing in myself and my business was something that seemed out of reach. I just didn’t have the money to do it. Or rather that is what I told myself, as I wasted my precious pounds on things that were never going to bring me a return. What changed for me was a shift in mindset. I always saw investing as meaning working with a coach or taking some fancy course, forgetting that by reading a business book or attending an event I was in fact investing myself and my business. And the big shift for me came when I realised that I could spend the next seven years doing the same things that I had been doing in the past seven years, or take control and invest in myself to move forward.

Why it is important to invest in yourself

Investing in your craft and investing in yourself will help you grow your business. Investing in your business is all about mindset. It is about recognising the value external resources will bring to help you flourish. As an entrepreneur, you don’t know everything, and you don’t have to struggle on alone. You can keep telling yourself that you cannot afford it, but investing in yourself comes down to cost vs value. How much you are willing to spend within the budget you have to learn and grow.

Investing in your business growth and development is something you should get into the habit of doing no matter what stage of business you are in. There are options to suit every budget if you just look in the right places.


The search engine is your friend. The internet is teeming with articles on every question imaginable. The hard part is sorting out quality from the rubbish. Podcasts, YouTube videos, blog posts, social media captions, email newsletters, speaker networking events are all sources of free information that will help you learn and grow as you build your business.


As you begin to make money from your efforts, books, courses, and conferences are your sources for investment. These will complement the free resources. Perhaps you are doing well enough to start considering working with a coach or investing in higher priced courses, and conferences.


Getting to a point where money is no object does not mean that you stop investing in yourself and your business. In fact those who manage to reach this level of success tend to spend significant amounts of cash to work with top level executive coaches, or attend exclusive workshops and retreats. People such as athletes, and CEOs recognise the value of investing in themselves and their business and will pay whatever it takes to work with the very best.


Investing in yourself and your business is not just about money, it also refers to time. Making the time to go on that three-day course or attend that speaker event. Time is a precious commodity in business. There never seem to be enough hours in the day to get things done. When you reach that stage, outsourcing tasks can free up your time to concentrate on doing what you do best.

And remember progressing through the different levels of growth doesn’t mean you discard the different sources for investment. Books will still be relevant, a Google search will always throw up the information you need there and there and so forth.

Investing in yourself and your business is an ongoing process. An important part of the entrepreneurial journey to get you to where you want to be.


[Image credit: Photo by cottonbro from Pexels]

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